How much budget should I start on for Google Advertising
I get it, you don’t want to waste your time or money! So when you decide you need to do Google Ads one of the decisions you have to make is how much budget you are going to use. Too little and you won’t win any of the auctions and won’t get clicks. The reality is that if you are getting a good click and conversion rate then you can increase your budget because you are getting a good return on investment.
Over time you will tweak your ads to improve your click through rate and conversion rates but you need a starting point for your budget, so use this calculator to find a budget that works and that you are comfortable using.
Google Ads Budget Calculator
Autom8 Now - Estimate your potential ad spend and returns
Industry Benchmarks
Avg. CPC
$4.50 - $7.00
Avg. CTR
1.5% - 3.0%
Avg. Conversion Rate
3.0% - 7.0%
Recommended Budget
$1,500 - $5,000
Input Your Parameters
Estimated Results
Monthly Clicks
400
Monthly Impressions
20,000
Monthly Conversions
20
Cost Per Conversion
$100
ROI Projection
MonthlyEstimated Revenue
$50,000
ROI
2,400%
Recommendation
Based on your inputs, this Google Ads campaign looks highly profitable. Consider starting with this budget and optimizing based on initial results.
This calculator provides estimates based on the inputs provided. Actual results may vary based on factors like ad quality, targeting, competition, and market conditions.
Our Google Ads Budget Calculator?
Running a small business is challenging, especially when you’re trying to attract more clients without wasting time or money. Our Google Ads Budget Calculator is designed for busy female entrepreneurs who want to understand what they can achieve with Google Ads. Whether you’re in retail, services, healthcare, real estate, or e-commerce, this free tool helps you estimate clicks, impressions, conversions, and potential revenue based on your budget and industry standards.
At Autom8 Now, we know that digital marketing can feel overwhelming. That’s why our calculator simplifies the process, giving you clear insights into your Google Ads potential. If you’re struggling with low visibility, inconsistent leads, or ineffective advertising, our calculator is the first step to planning a successful campaign. Plus, we offer expert Google Ads management services to take the stress off your plate or step-by-step guidance in the Autom8 Now Membership Hub to learn at your own pace.
Benefit of Using Google Ads for Your Small Business
Google Ads is a powerful way to reach new clients, but it’s easy to overspend without a clear strategy. Our Google Ads Calculator helps you:
- Estimate your advertising results before spending a dime.
- Understand key metrics like cost per click (CPC), click-through rate (CTR), and conversion rate.
- Plan a budget that aligns with your business goals and client value.
- Avoid common pitfalls that lead to wasted ad spend.
Whether you want to boost your online visibility, attract more leads, or increase sales, our calculator and services are tailored for women business owners aged 35-65 who need practical, time-saving solutions.
Why Choose Autom8 Now?
Based in Wynnum, Brisbane, Autom8 Now Pty Ltd specializes in digital marketing and education for small business owners. Our founder, Nici, explains complex topics in simple terms, making it easy for non-tech-savvy entrepreneurs to succeed. Choose our Google Ads management services for done-for-you campaigns that deliver results, or join the Autom8 Now Membership Hub to access tutorials, templates, and a supportive community to master Google Ads yourself.
Our Affordable Google Ad Packages
Local
- Setup fee $450 + GST
- Maintenance $50/week + GST
- Plus Ad Spend
Standard
Daily Ad Spend $30 - $65- Setup fee $350 + GST
- Maintenance $100/week + GST
- Plus Ad Spend
Professional
Daily Ad Spend $70 +- Setup fee $250 + GST
- Maintenance 30% of Ad Spend
- Plus Ad Spend
Answers to Your Questions
What is PPC Advertising?
PPC means Pay Per Click. This cost method means that you pay each time someone clicks on your ad, if no-one clicks on your ad you don’t pay anything to Google. But don’t worry you also can set a budget so that Google will stop showing your ad once your budget is met. Therefore you won’t pay over your budget.
How much budget do I need for Google Adwords?
How long is a piece of string … really it depends upon what you are trying to achieve, your market size and the competition on the keywords that you are trying to target. I believe in doing an initial test run with a figure you are comfortable in spending. For smaller businesses this might be $200 per month for a , for others this might be $1000 per month.
No matter your budget the key is how much business does it bring in – what is your return on investment (ROI). If you spend $200 per month and don’t get any results then it is a waste of your money, but if you spend $1000 per month and bring in clients that are worth $2000 per month to you then maybe we need to increase your spending.
What will we discuss at the discovery session?
Basically Nici, our Brisbane Google Ad Specialist, will be asking you lots of questions but some to think about beforehand:
- Who is your perfect client?
- What do you think they might search for on Google to find you?
- Who is your main competitor?
- What is your offer or competitive advantage?
- What budget are you comfortable in spending?
How long should I run Google Ads?
This will depend entirely on your return on investment and your strategy. If you are utilising to gain 1st page traffic advantage whilst your moves your organic link up the list then it will depend upon that timeline, which can take 6 months or more depending upon the keywords and competition involved. If you are utilising your as you are not going to rank in SEO then it will depend upon your return on investment.
Can Autom8 Now just set up my Google Ad and then just let it run?
We love to partner with our customers and ensure continuing success. To achieve that success we set up a minimum 6 month minimum term for our and maintenance of the ads, to ensure the testing and are optimised. We would not proceed with the if they are not achieving results for our customers. The overall strategy and your business’s success is our main concern, and we do not push for the sake of just running ads.
What makes a good Google Ad?
Creating a means choosing the right type of style in Google, the right target audience, the right keywords where your ads should show up when people are searching and the right messaging for your business and .
Why Google Ads over Facebook Ads?
are effective for when people are searching for answers – that may be answers for the solution for a problem, the answer for who might provide the solution, or to specifically find your business. are better for push marketing – creating awareness about a problem, solution, generating trust or reinforcing social proof, or retargeting someone who has been searching for an answer and you pop up in their feed just when they need it!
Do Google Ads Work?
Yes Google Ads are effective with the right strategy, the right campaign type and the right messaging.
How can I tell if the Google Ads are working?
We will ensure that we understand what constitutes success for your small business. Those goals and metrics will be clear on the Dashboard, which pull the relevant information from Manager and displays it in a simple clear format. Then you can review the up to date report at any time that suits you, anytime of the day or night. In the initial meeting we will also decide the frequency and best meeting interaction for you where we can discuss the progress of your ad campaigns.
Where will my Google Ads run?
Google Ads are really a number of different networks that help you run more effective ads in the most appropriate spots.
- The Google Search network allows a small business to show text search ads to prospects when they’re searching for specific keywords and phrases on Google.
- For those small businesses that sell a product, the Google Shopping network provides an opportunity to show a list of your products from your site and upload them to the Google Merchant Centre. Your product title and description will become your keywords and will be triggered to show when someone is searching for them, showing your shopping ads and price so if they click through it is a higher likelihood of a sale.
- The Google Display Network consists of many websites that have partnered with Google to include image and video display ads within them. Examples of these websites include directories like newspaper sites or real estate sites.
- Retargeting ads can show your ads to people who have visited your site and show them your Google Ads campaign on different sites around the internet. Also called re-marketing.
Let's Work Together!
We will partner together to create the goals you need achieved.