Digital Marketing Terminology
Digital marketing seems like a whole lot of made up words sometimes. I understand. So if you need to get clear on some of the marketing terms then just check out my explanations below.
I’ve got you covered!
What is Domain Authority?
Domain authority is an Search engine optimization term that indicates the credibility of a website on the internet, calculated by Moz. There are lots of factors that go into its calculation, for example the longer a domain has existed, and the greater hyperlinks there are pointing to it, it will have higher authority. The Google Algorithms are not exposed but domain authority seems to equate with the higher up your ranking in searches. It is a score from 0-100 with 100 being the best score, and is logarithmic so it is easier to move from 10 -20 than from 60-70.
What is a Backlink?
Backlinks are basically a link on another website that points to your website. If you get your websites linked to by a more authoritative domain then some of their authority rubs off on you. The more trusted the websites you have hosting a link to your website, the most trustworthy and credible you are in the eyes of Google – which leads to you moving up the search rankings. A link can also point to another page within your website (internal links). Every bit counts.
What are Keywords?
Keywords are the words or phrases that people type in the search bar to discover your business. For example, if you own a wellness studio then “deep tissue massage” or “muscle strain” are examples of your keywords, so when someone searches for “deep tissue massage” your store’s website needs to have those keywords so it shows up. Your keywords will be shared by your competitors, which is why you need to use SEO to get ahead of them.
What is off-page optimization?
Off-page optimization is when areas on your website that are not visible to the users are improved for the purposes of SEO (for example loading speed, backlinks and image alt text). Making your website load faster by removing large graphics and images, or optimizing their saved sizes can be very important as you want to at least have your page load in under 5 seconds (and preferably 2 seconds). This is having a big effect on mobile searches. Include your keywords in the image descriptions as another method of showing that your site is relevant to a search engine.
What is Google My Business (GMB) or Google Business Profile (GBP)?
Google Business Profile (GBP) is a free listing for businesses. Items listed in Google Business Profile can show up on Google Maps. It is very useful for local SEO and an underutilized opportunity by many companies. It used to be called Google My Business (GMB).
What is SERP?
SERP stands for Search Engine Results Page. This is the results page from the query entered by the user.
What are Citations?
Citations are usually from directories online listing your business’s name, address and phone number (often called NAP). Search engines use these these citations, to calculate the local authority of your business. They impact more on your local search rankings more than organic ranking, and help people find a local business that is legitimate.
How many keywords should I target?
The first step is to work out the keyword list and then I suggest a keyword plan for all of my clients, prioritizing them and focussing on the ones that give you the opportunity to increase traffic. These may not be the highest searched words/phrases but are ones that have low competition score or you can get a “long-tailed” keyword (a longer phrase with lower search volume) that once you start scoring well, will give you a higher chance at rating for the shorter version keyword. But basically it is As many as you want, depending upon your budget and goals. As a starting point you may focus on 10 or 20 keywords at one time.
What is on-page optimization?
On-page optimization is when areas on your website (e.g. headings, subtitles, product descriptions) are improved for the purposes of SEO. To make your website as relevant as possible it also includes adding your keywords into areas of the text or in your titles.
What is Local SEO?
Local SEO focuses on when the the searches are for a local business. For example if you needed emergency dental assistance you want a dentist that is local so you would put in “dentist near me” or dentist with your suburb. In fact, Google can identify a lot of searches that are local and will help by trying to provide local businesses in those instances. So in my example, I could put emergency dentist and it will respond with Brisbane local businesses. A lot of the time it will also show a map and 3 businesses on that map that have Google My Business listings. Local searches are very prominent on mobile searches. It is crucial for your local business to be found in places such as Google, Bing or Yahoo maps as well as in the organic search results. Interestingly a lot of businesses overlook this optimization.