SEO (Search Engine Optimisation) focuses on improving a website's ranking in higher in the organic search results of Google and other search engines. To improve your SEO we focus on increasing the quantity and quality of your website traffic. A website's Google SERP ranking dramatically impacts the volume of traffic which visits, so you could be missing out on a lot of potential traffic. The first position of Google, for instance, receives 30 times the search traffic compared to the website in position 10. Therefore the higher you are the more traffic you will get and ultimately more clients and more sales.

What underpins search engine optimization is the fact that search engines like Google aim to offer the maximum relevant answer to user's queries. So that it will rank on page 1 of Google organically, you need to show how relevant and trusted is your web site. Several factors affect optimising your website for search engines like Google and Yahoo but mainly it comes down to on-page and off-page optimisation. Your ranking will also be determined by your competitors as remember that you are competing on your SEO compared to your competitor's SEO, so competitor research is also very important in your optimization.

Brisbane SEO is a long term game, although you can get some early results. Our clients see ranking improvements within 1-6 months. Unfortunately the truth is that quality search engine optimization takes time. Some companies may offer you quick results, but be careful with those promises as poor quality SEO work (especially black hat methods) can have negative effects long-term on your site performance and rankings. Stay safe and stay with a white hat SEO consultant!

For best results SEO needs to be an ongoing process, not just a once-off process as your competitors can continue to change the landscape. There is also varying results between businesses as it's entirely dependent on the complexity, popularity, and competitiveness of targeted keywords/phrases.

SERP stands for Search Engine Results Page. This is the results page from the query entered by the user.

A Backlink is basically a link on another website that points to your website. If you get your websites linked to by a more authoritative domain then some of their authority rubs off on you. The more trusted the websites you have hosting a link to your website, the most trustworthy and credible you are in the eyes of Google - which leads to you moving up the search rankings. A link can also point to another page within your website (internal links). Just remember every bit counts.

Citations are usually from directories online listing your business’s name, address and phone number (often called NAP). Search engines use these these citations, to calculate the local authority of your business. They impact more on your local search rankings more than organic ranking, and help people find a local business that is legitimate.

Keywords are the words or phrases that people type in the search bar to discover your business. For example, if you own a wellness studio then "deep tissue massage" or "muscle strain" are examples of your keywords, so when someone searches for "deep tissue massage" your store's website needs to have those keywords so it shows up. Your keywords will be shared by your competitors, which is why you need to use SEO to get ahead of them.

The first step is to work out the keyword list and then I suggest a keyword plan for all of my clients, prioritizing them and focussing on the ones that give you the opportunity to increase traffic. These may not be the highest searched words/phrases but are ones that have low competition score or you can get a "long-tailed" keyword (a longer phrase with lower search volume) that once you start scoring well, will give you a higher chance at rating for the shorter version keyword. But basically it is As many as you want, depending upon your budget and goals. As a starting point you may focus on 10 or 20 keywords at one time.

Domain authority is an Search engine optimization term that indicates the credibility of a website on the internet, calculated by Moz. There are lots of factors that go into its calculation, for example the longer a domain has existed, and the greater hyperlinks there are pointing to it, it will have higher authority. The Google Algorithms are not exposed but domain authority seems to equate with the higher up your ranking in searches. It is a score from 0-100 with 100 being the best score, and is logarithmic so it is easier to move from 10 -20 than from 60-70.

On-page optimization is when areas on your website (e.g. headings, subtitles, product descriptions) are improved for the purposes of SEO. To make your website as relevant as possible it also includes adding your keywords into areas of the text or in your titles.

Off-page optimization is when areas on your website that are not visible to the users are improved for the purposes of SEO (for example loading speed, backlinks and image alt text). Making your website load faster by removing large graphics and images, or optimizing their saved sizes can be very important as you want to at least have your page load in under 5 seconds (and preferably 2 seconds). This is having a big effect on mobile searches. Include your keywords in the image descriptions as another method of showing that your site is relevant to a search engine.

Local SEO focuses on when the the searches are for a local business. For example if you needed emergency dental assistance you want a dentist that is local so you would put in "dentist near me" or dentist with your suburb. In fact, Google can identify a lot of searches that are local and will help by trying to provide local businesses in those instances. So in my example, I could put emergency dentist and it will respond with Brisbane local businesses. A lot of the time it will also show a map and 3 businesses on that map that have Google My Business listings. Local SEO searches are very prominent on mobile searches. It is crucial for your local business to be found in places such as Google, Bing or Yahoo maps as well as in the organic search results. Interestingly a lot of businesses overlook this optimization.

GMB stands for Google My Business, which is a free listing for businesses. Items listed in Google My Business can show up on Google Maps. It is very useful for local SEO and an under-utilized opportunity by many companies. Increasing your Local SEO can also help improve your Organic Search rankings as well.

As quality search engine optimization involves making changes on your website and creating backlinks to your website to boost your credibility, poor quality SEO can use loopholes and backdoor methods (known as black hat methods) which can lead to your site being considered as spammy and inferior. Given the entire methodology of SEO is to communicate trustworthiness, relevance and value to Search Engines in order to rank better; you might see fast improvements in the short-term but will likely be punished and lower your rank in the long-term. To ensure lasting impact then Quality SEO is the only way to go.

Yes, you could do the work yourselves but without the toolsets and experience that SEO professionals have, you will be flying blind, or at best putting in a lot of extra time to achieve the same or poorer result. Wouldn't that time be better spent on your business? Combine that with SEO professionals following best practices (only white hat SEO techniques), knowing the bits that work well, and who have to keep up with the continually adjusting dynamic search engine algorithms. Outsourcing to an experienced SEO consultant can give you peace of mind that common errors in SEO will be avoided. SEO can make such a difference in your traffic to your site, and in effect your prospective client numbers - it is important so you want it to be done right. We are a Brisbane SEO company and focus on helping simplify the search engine optimization process for small businesses in Brisbane or beyond. The beauty of this work is that we can help any small business in any country.

In Brisbane the average cost spent on SEO per month is $750 - $2000. Generally, the higher the competition, the more you might need to pay. But I've focused my packages on small business needs, honing in on the essential areas and I've tried to make them affordable SEO packages for small businesses. I do suggest that you start with an initial project or revamp project to get your SEO planned out and organised. And then follow with at least a 6 monthly maintenance to ensure you keep competitive in your arena. If you are new to SEO then consider my starter package which also spreads the initial project cost over the following 6 months.

Looking for a Brisbane SEO Expert to assist your business to expand your marketing reach, boost your traffic to your website and in the end to dominate your industry, then you are in the right place. In 2021 digital marketing has changed significantly, with demand increasing to be found online. Competition is high for organic traffic, which means every business owner need to be presenting your business in the best light possible. And the best way to achieve this digital marketing strategy is to bring in the SEO Brisbane experts, put an SEO strategy in place utilising SEO techniques and advanced SEO.

I partner with your firm to get the best SEO strategy results, I don't farm it out to juniors. So if you are looking for a true partner in your digital marketing then contact us and schedule your SEO campaign strategy meeting today!

To get to the top of the search engine results then your Brisbane SEO should give Google and in turn the actual searchers what they actually want. Through our SEO strategies we need to give them the answers to their questions.

If you are a local electrician, this would mean helping them find out if you can solve their electrical problems the moment they land on your website and just as importantly that they can contact you quickly and easily if they need further assistance. If they dwell on your site longer, then Google sees this as a good sign and will consider your site a good answer to the search query.

If you are an eCommerce site, this means helping them find the exact category or product for which they are searching. If they continue through with a buy then Google sees this as a signal for success, which means they will give you higher exposure. So more people searching for the same product will be served up your site as the answer.

The fundamental goal of Google is to look after their customers - the searcher. By looking after the searcher, Google will rewards us with a better SEO result.

Of course part of search engine optimization is to get Google to test you out in the first place. You can do this by proving your expertise, your relevance, authority and trustworthiness.

By optimising your website with our Brisbane SEO campaign via keyword research, technical SEO, link building and backlink SEO campaigns, you will rank higher in these areas. This will improve your digital marketing results for your target audience.

Unfortunately the answer is that it can vary. Not all competitor levels are the same on different keywords and industries. If your are in a highly competitive space for your Brisbane business, with many businesses aggressively pushing to grow their digital marketing then your SEO result may drop quickly, probably within months. However, if you are in an industry with low competition or with a low digital marketing focus then your optimisation may remain in place for your Brisbane SEO campaign for many months, maybe even years.

An SEO campaign can be split into 4 main areas:

1. Initial research project

2. On-site search engine optimization

3. Off-site search engine optimization

4. On-going search engine optimization adjustments

Stage 1: Initial Research into Search Engine Optimisation for your Small Business:

The first step of any SEO campaign should be to do initial research, competitor insights, and planning for the SEO strategy.

It involves researching the best keywords which will align with what your are selling and for what your potential clients are searching. We research the volumes and difficulty in rating for that organic traffic. In our SEO service we also check on the competition on those keywords and the price per click (PPC) for those words in Google Ads. We are looking for the highest quality search engine optimisation traffic possible.

In the preparation stage we compare the words that have been chosen and which pages on your site could be the best candidates for rating in that keyword and the user's intent. We need to look at optimizing the page then to answer the prospect's query and move them through the conversion steps. Part of this process may also involve the recommendation for new website pages and content to be built.

Stage 2: On-Site Search Engine Optimisation

When discussing a Brisbane SEO campaign, an important stage is to work on the On-Site SEO. This refers to us making changes "on your website pages" or on your site. This stage can include tweaking the code on your website to make it better for Google crawling or to help identify the information more clearly for Google utilising Meta titles, descriptions and Structured Data Language.

We also ensure that your website is user friendly and appealing to the users, relevant for the search phrases and that Google can crawl it easily. Due to the underlying structured data language it is wise to get an SEO consultant or SEO company to guide you through this process for success.

Stage 3: Off-Site Search Engine Optimisation

Your Brisbane SEO campaign then moves onto an area that can take longer to get SEO results, but also yields the best results in the long term. "Off-Site" SEO work means work that is not on your website directly. It can include backlinks and other elements to affect your SEO campaign. As your Brisbane SEO company we work with you to get the best links to your site that can be achieved.

Stage 4: Ongoing Search Engine Optimisation adjustments

A Brisbane SEO campaign can't just stop with the initial changes. I suggest that Brisbane SEO is a continuing process to improve your organic traffic, as we continue to make adjustments to remain competitive and move your new or developing products or services. The other change that may occur is a change to the Google algorithm, which may negatively affect your SEO results, and this is where an SEO consultant can identify the changes in your SEO campaign and provide the best SEO tactics to move your website back up the Google SERP results.

Yes, is the short answer. Search engine optimization is important for any business trying to grow in the Brisbane region. In digital marketing, SEO provides the lowest prices for the the highest converting leads compared to other digital marketing channels on average. A significant achievement is to be in the top 1 spot on the first page of the the Google SERP results, regardless of your industry and will place you in a great position for your marketplace.

As an SEO consultant I ensure that the search engine optimisation provides results in organic traffic for your Brisbane business and is a significant marketing channel, no matter what industry you are in.

Search Engine Optimisation allows you to generate thousands of website impressions and possibly visits, by the right targeted audience who are looking for your products or services.

Autom8 Now has a proven track record of success using white hat seo techniques across multiple different industries in some of the most competitive SEO markets in the world. Check out our case studies to see some of our fabulous results.

Although I focus on SEO as the main digital marketing channel, as it is investing in a FREE advertising channel, I can also assist Brisbane businesses with social media, Facebook advertising and Google Adwords (PPC).