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What is SEO Strategy - does my business need it?

When it comes down to it the whole aim for SEO, search engine optimization, is to rise to the top of search engines so that you get traffic to your website (with the end goal of converting those visits to sales).  As more shopping and decisions are made on the internet this marketing traffic area has grown in importance.   And yet, so many people consider SEO some sort of black box that they hand over to a third party agency to manage, and then wonder why they are not getting the results they would like.

What is SEO Strategy?

SEO strategy is a planned approach implementing the best search engine optimization steps which helps search engines to promote your website as the answer for the user's search intent.

Now of course, as an SEO specialist I'm not saying that you don't need someone to follow through with implementing the strategy, and assisting you with that process, but you do need to be involved in forming the strategy.  Or if you do...

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