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6 Reasons Why Website Speed Is Important to SEO

Why is website load speed so important to your business and your SEO?  Does a fraction of a second matter … well yes it does.  I’m going to explain why it matters but consider this statistic as the short answer - half of us do not like to wait 2 seconds for a website to pop up.  If you take longer, then bye-bye prospect.  So yes, it affects the user experience, your rankings in search engines and eventually your conversions and sales. I’ve seen it happen with one site where we were doing the search engine optimization in Brisbane and it was getting great rankings and then a plugin affected the website page speed and the ranking plummeted.

1. Make an impression – a slow website speed does that but not the one you want

First impressions are always important and your visitors make an instant judgement about your business.  Psychology shows that we consider fast sites to be reliable and professional, we believe the company is more...

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SEO Vs Google Ads

One of the questions I get asked a lot is for a small business “should we be investing our budget in SEO or in Google Ads?” It does not seem like a hard question, but the short answer is that you could be doing both and it depends upon your situation.

First let us recap on what they both mean. 

SEO or search engine optimization

SEO, or search engine optimization, is when you put some effort into getting your website to rank in higher positions on search engines, such as Google and Bing.  The key to it is to ensure you are using the search words or phrases that other people might be using to find your business.  Some people call these your organic search rankings and it doesn’t cost you if someone clicks on your link, however sometimes you need to invest some money into SEO consultants to help you move your website higher on the results page.  Primarily you want your webpage to show in the first 10 positions to really be getting good volume...

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