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The Average Lifespan of Posts on Social Media

Lifespan of Social Media

Social Media Posts only display in a person's newsfeeds for a certain amount of time, due to the proliferation of posts.  They can vary depending upon each platform but also can vary due to the reactions, comments, pins, saves and shares that they get.

Lifespan of Social Media Infographic

This infographic explains the average time on each of these main platforms and some hints on how you can make your posts last longer. 

Facebook

Facebook is the shortest timeframe of 2 - 5 hours - probably because of the popularity of Facebook, with only Twitter with a shorter timeframe (15 min).  With Facebook try to get engagement in the first 15 minutes - 1 hour after you post, as the algorithms feed your post out to some of your followers and based on their reactions will feed it out to more and more (to your organic reach).

Instagram

Instagram has a timespan of 21- 48 hours, in fact your posts are still there but it is only if people scroll through...

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How to Add Pinterest "Pin It" Button to your website

pinterest socialmedia Dec 14, 2019

Pinterest is a social networking site that allows users to quickly view images and then link to the associated website.  Used correctly it can be more useful than Instagram to drive a lot of traffic to your website.

In this blog, we will show you how to add the Pinterest “Pin It” or now called the "Save" button to your WordPress site and on the images of your website.

The easiest way to add a Pinterest button to your WordPress site's blog is by using a social sharing plugin.  It may be an option in the blog plugin that you have used, but if not we recommend the free plugin "Shared Counts", which allows you to include the Pinterest button as well as other social networks.

Install and activate the plugin.  Then go to the Settings - Shared counts, scroll to the Display section and check the “Share Buttons to Display” box.  In the dropdown menu choose Pinterest and any others.  You can choose the location and...

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