When you created your small business website, you created it for a purpose. In most cases it is to have an information page where those that search for your products / services / website can find you. But always, your main aim is to ... increase your sales.
We would all love it to happen overnight, but it doesn't. You have to work at it. So many websites are sitting in the background with no one going to them or knowing about them. And that's where I and my Search Engine Optimization (SEO) Expert peers come in. We bring the knowledge on how to optimise your website to work through the Funnel of Google Search.
The first step in the funnel is for your website to be visible.
Think about it ... how often do you you go and pick a business off a search page on page 2, let alone page 10 or more that your website might be sitting on. It just won't...
One of the questions I get asked a lot is for a small business “should we be investing our budget in SEO or in Google Ads?” It does not seem like a hard question, but the short answer is that you could be doing both and it depends upon your situation.
First let us recap on what they both mean.
SEO, or search engine optimization, is when you put some effort into getting your website to rank in higher positions on search engines, such as Google and Bing. The key to it is to ensure you are using the search words or phrases that other people might be using to find your business. Some people call these your organic search rankings and it doesn’t cost you if someone clicks on your link, however sometimes you need to invest some money into SEO consultants to help you move your website higher on the results page. Primarily you want your webpage to show in the first 10 positions to really be getting good volume...