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SEO Vs Google Ads

One of the questions I get asked a lot is for a small business “should we be investing our budget in SEO or in Google Ads?” It does not seem like a hard question, but the short answer is that you could be doing both and it depends upon your situation.

First let us recap on what they both mean. 

SEO or search engine optimization

SEO, or search engine optimization, is when you put some effort into getting your website to rank in higher positions on search engines, such as Google and Bing.  The key to it is to ensure you are using the search words or phrases that other people might be using to find your business.  Some people call these your organic search rankings and it doesn’t cost you if someone clicks on your link, however sometimes you need to invest some money into SEO consultants to help you move your website higher on the results page.  Primarily you want your webpage to show in the first 10 positions to really be getting good volume...

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