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Why is it advantageous to have a Google My Business Listing

Uncategorized Jul 27, 2020

Many businesses are missing out on a marvellous opportunity by not utilizing their free Google my business listing. Don't be one of them, but why is it such an opportunity?  Because it can significantly increase the traffic to your website, and in effect, your business.

Google has created free business listings so that it can successfully source the information for searches when people are searching on Google.  As it is a Google directory, of course they are going to highlight them and they do this by showing the top 3 results with a map.  

Let's look at the search results page and understand the components in it. The first thing you see up the top is of course, the search area where you type in your text and then you'll get your results.

The first section will be an ad block. This may vary in size, depending upon the number of people that are trying to buy advertising for the keywords that you entered.

The next section you'll see is the Google three...

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6 Important Tips when Creating a Small Business Website

You understand the importance of having a small business website, but what do you to remember when designing one? These 6 tips should be considered to ensure it brings in the business and traffic that you require.

1. Optimize for Mobile

Most online activities are now being carried out on Mobile devices. In fact, 60% of Google searches are conducted on a mobile device. Google will penalise your website in search rankings if it isn’t mobile-friendly as so many people prefer searching on their phones or tablets at home as well as when they are out and about.

2. Professional Design

You add instant credibility to your business by having a professional website.   In fact surveys show that 94% of prospective customers will leave a website with poor design.  Therefore, it is important to make your website’s design look professional so you don’t turn potential customers away.

3. Have a Fast and Reliable Web Host

Ensure you sign up with a good...

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6 Reasons Why Website Speed Is Important to SEO

Why is website load speed so important to your business and your SEO?  Does a fraction of a second matter … well yes it does.  I’m going to explain why it matters but consider this statistic as the short answer - half of us do not like to wait 2 seconds for a website to pop up.  If you take longer, then bye-bye prospect.  So yes, it affects the user experience, your rankings in search engines and eventually your conversions and sales. I’ve seen it happen with one site where we were doing the search engine optimization in Brisbane and it was getting great rankings and then a plugin affected the website page speed and the ranking plummeted.

1. Make an impression – a slow website speed does that but not the one you want

First impressions are always important and your visitors make an instant judgement about your business.  Psychology shows that we consider fast sites to be reliable and professional, we believe the company is more...

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SEO Vs Google Ads

One of the questions I get asked a lot is for a small business “should we be investing our budget in SEO or in Google Ads?” It does not seem like a hard question, but the short answer is that you could be doing both and it depends upon your situation.

First let us recap on what they both mean. 

SEO or search engine optimization

SEO, or search engine optimization, is when you put some effort into getting your website to rank in higher positions on search engines, such as Google and Bing.  The key to it is to ensure you are using the search words or phrases that other people might be using to find your business.  Some people call these your organic search rankings and it doesn’t cost you if someone clicks on your link, however sometimes you need to invest some money into SEO consultants to help you move your website higher on the results page.  Primarily you want your webpage to show in the first 10 positions to really be getting good volume...

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Software Offers for Small Businesses during Covid-19

Uncategorized May 21, 2020

Many software companies have come forward to help out during the pandemic to help small businesses.  Some are only available for a short time.  The following is a collection of the deals that I've been able to find, and I'm kicking it off with my special offer:

Autom8 Now

Autom8 Now Followers can purchase one of my SEO packages - "Google My Business Local Setup and Optimization Package" at half price until end of May 2020 - now only $375.  To find out what is included go to https://www.autom8now.com.au/offers/oKtPGs5T/checkout

Google Meet

Video conferencing software free access

Deal Link - https://cloud.google.com/blog/products/g-suite/helping-businesses-and-schools-stay-connected-in-response-to-coronavirus

Microsoft Teams

Video conferencing and team project work area - 6 months free

Deal Link – https://www.microsoft.com/en-us/microsoft-365/blog/2020/03/05/our-commitment-to-customers-during-covid-19/ or ...

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Getting Started with an Amazing Logo for Your Brand and Social Media

canva logo socialmedia Feb 27, 2020

If you want to make a huge big impact on social media, then one of the main factors is to have an excellent logo and strong branding.
One of the primary roles of social media is to help you increase your visibility and promote your brand. Having a fantastic logo will also ensure that you display as a professional company and help you keep consistency between all of your different channels. Utilising the same professional looking logo everywhere from your Facebook account to your LinkedIn account, then these will become linked in the minds of your visitors and that will send a clear message.
Your logo needs to look the part in order for this message to be a positive one. So how do you create an amazing logo for your social media campaign?

High Quality
Start off by ensuring that your logo is of the best quality and that it looks professional. To accomplish that, you either need to have the knowledge and the right tools yourself, or you need to hire someone who does.
It is essential that...

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Hashtag Tip - don't just use popular hashtags

Uncategorized Jan 28, 2020

Don't just use popular hashtags on your Instagram postings.  Our suggestion is to spread it across the different volumes, have some that are very popular, some mid range (at least 10,000) and some that are a small niche.

In the small niche area your post will be directed to a small number of people but they will be people who are really interested in your post. So mix it up!

When you are using the Search in Instagram (Tags section) you will be able to see the popularity/volume of posts with that hashtag.It is really important not to just use very large ones.If you use one that has a volume of one million then it is likely that your post might be at the top of the list for that hashtag for only a short time.  But it is a balancing act, you want to have some of these high volume hashtags so more "eyes" get a chance to see your post.

For best coverage use a combination of hashtags - popular ones, mid range and niche.  If you use any of our hashtag lists (available over...

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How to Add Pinterest "Pin It" Button to your website

pinterest socialmedia Dec 14, 2019

Pinterest is a social networking site that allows users to quickly view images and then link to the associated website.  Used correctly it can be more useful than Instagram to drive a lot of traffic to your website.

In this blog, we will show you how to add the Pinterest “Pin It” or now called the "Save" button to your WordPress site and on the images of your website.

The easiest way to add a Pinterest button to your WordPress site's blog is by using a social sharing plugin.  It may be an option in the blog plugin that you have used, but if not we recommend the free plugin "Shared Counts", which allows you to include the Pinterest button as well as other social networks.

Install and activate the plugin.  Then go to the Settings - Shared counts, scroll to the Display section and check the “Share Buttons to Display” box.  In the dropdown menu choose Pinterest and any others.  You can choose the location and...

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3 tips to overcome Email Overload

An email inbox can take over your life, if you let it, so here are 3 of my top tips for keeping it under control with a little bit of automation and clean up.

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Tip 1 Set up "Quick Steps", these are automated shortcuts in Outlook that are overlooked by most people. They are in the Home menu with some already set up for you (but the first time you use them you get to set up the correct details for them e.g. to whom to send your team email). You can also create a new one from scratch, which can include one or many steps. I have found this very useful as I typically wanted to set up a meeting or task from an email, include the email on the meeting and file a copy in a certain folder as well.

Take the time to come up with at least 2 new quick links that suit your work pattern, or utilize 2 of the options already created. And then make sure you use them over the next 2 weeks. At the end of that time don't be surprised if you haven't set up another couple. If you run...

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Dictation Tools for World Arthritis Day

In light of World Arthritis Day I thought I'd remind everyone about the dictation tools available on your phones and computers.  iPhones and iPads have a microphone button in the keyboard normally beside the space - try pressing it and dictate your message and then press the keyboard button to return to the keyboard.  You also have the ability of saying "Hey Siri send a message" and then she will ask you to dictate what you want in the message.  If you are in your computer and on Microsoft Word you will find a Dictate button on the Home menu bar click on it to start (wait for the red dot to appear) and then click it off when you are finished.  Dictation recognition has come a long way, give it a try and save your fingers!

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