When you created your small business website, you created it for a purpose. In most cases it is to have an information page where those that search for your products / services / website can find you. But always, your main aim is to ... increase your sales.
We would all love it to happen overnight, but it doesn't. You have to work at it. So many websites are sitting in the background with no one going to them or knowing about them. And that's where I and my Search Engine Optimization (SEO) Expert peers come in. We bring the knowledge on how to optimise your website to work through the Funnel of Google Search.
The first step in the funnel is for your website to be visible.
Think about it ... how often do you you go and pick a business off a search page on page 2, let alone page 10 or more that your website might be sitting on. It just won't...
While money might be tight as a new business, you don't have to do everything manually. In this blog I will go through some free options and some necessary options for startup small businesses. You can utilise lots of software and technology but at the start be conscious of your financials and utilise the free options that are available. Many of these will fit your circumstances, and give you time to decide on your final product by the time that you are getting money in through the door. In some cases, you do need to pay some money but I've only highlighted those that I think are important for a new business or are wise value.
Don't go overboard and pay for excessive website development. If it suits your business start off with a simple 1 page website with all your key information, your package offerings and the problems you solve. This can be achieved by setting up your free Google My Business listing and utilising their offer to...
Social Media Posts only display in a person's newsfeeds for a certain amount of time, due to the proliferation of posts. They can vary depending upon each platform but also can vary due to the reactions, comments, pins, saves and shares that they get.
This infographic explains the average time on each of these main platforms and some hints on how you can make your posts last longer.
Facebook is the shortest timeframe of 2 - 5 hours - probably because of the popularity of Facebook, with only Twitter with a shorter timeframe (15 min). With Facebook try to get engagement in the first 15 minutes - 1 hour after you post, as the algorithms feed your post out to some of your followers and based on their reactions will feed it out to more and more (to your organic reach).
Instagram has a timespan of 21- 48 hours, in fact your posts are still there but it is only if people scroll through...
Well the answer depends upon your site.
Let's understand bounce rate first. If someone clicks into your main webpage and then leaves it without any interaction, then that is considered a bounce. The bounce rate is the percentage of clicks that bounced over the total number of clicks into your page.
If you only have a straight one page webpage, with no calls to action (e.g. product pages, or contact forms, or other pages, or blogs, etc) then you will probably have a high bounce rate. And it is not really a trackable metric that you would be interested in.
But it is a factor if you have interaction points on your page, for example if you have an ecommerce online store, or you are trying to encourage signups. If there is a high bounce rate you need to determine what is causing the bounce, which will be a process of elimination.
When it comes down to it the whole aim for SEO, search engine optimization, is to rise to the top of search engines so that you get traffic to your website (with the end goal of converting those visits to sales). As more shopping and decisions are made on the internet this marketing traffic area has grown in importance. And yet, so many people consider SEO some sort of black box that they hand over to a third party agency to manage, and then wonder why they are not getting the results they would like.
SEO strategy is a planned approach implementing the best search engine optimization steps which helps search engines to promote your website as the answer for the user's search intent.
Now of course, as an SEO specialist I'm not saying that you don't need someone to follow through with implementing the strategy, and assisting you with that process, but you do need to be involved in forming the strategy. Or if you do...
A new feature is rolling out in Canva - scheduling on their content planner for publishing on facebook pages and groups, LinkedIn, Twitter, Slack, Tumblr and Pinterest. You need Canva Pro, if you don't have it here is the link https://canva.pxf.io/1ddxm . Want to know the details then watch my video at https://youtu.be/Hc_YTTxlyx4
Many small businesses start off with a Facebook or Instagram profile and their business takes off, and then the question becomes "Do I need a website still?" I've explained my reasons for having a website at https://www.womensnetwork.com.au/10-compelling-reasons-why-you-should-have-a-website-for-your-business/
But just as importantly there can be some problems with only having a social media presence and I discuss this on my latest blog on Women's Network Australia's blog at https://www.womensnetwork.com.au/i-am-on-social-media-does-my-business-still-need-a-website/
Need a hand setting one up then just contact me at [email protected]
Starting a business and trying to decide if you need a website? I explain the reasons why I believe websites are valuable and necessary for small businesses in my guest blog on Women's Network Australia at https://www.womensnetwork.com.au/10-compelling-reasons-why-you-should-have-a-website-for-your-business/.
I've added a video on my Youtube channel where I discuss your website and hosting options that are available for new businesses or startups, you can access it here.
Every small business in 2020 should have a website but when you are just starting out, how do you set one up, which option do you choose, which is the best option for you? There are 3 main option and it just depends upon your situation - whether you have time or money as to which option is best for you. In this video I explain the parts you need to get a website going in easy understandable terms.
If signing up with a hosting provider then I recommend you buy your domain through them as it is just easier and you don't have to transfer to them (see hosting provider links below), but if you are just after a domain name you can purchase them from one of the following providers:
You can find Google's website builder at ...
Many businesses are missing out on a fantastic opportunity by not setting up their free Google my business listing. Stats are showing that only 60% of businesses have set them up. To immediately get above your competitors make sure your Google My Business is set up. If you are not sure why you should set your free listing up, then check out my other blog Why is it advantageous to have a Google My Business Listing.
To get traffic to your site you need to be found in searches and preferably have your Google My Business listing show in the Google 3-pack. It can take a bit of local SEO work to get into that 3 map pack, but you can only do that if you set up your listing first. So let's go through the steps to achieve your listing.
The first step in that is to search and see if your listing already exists. Put your full business name into the search engine and you'll see over on the right side if a Google my business listing shows for...