When a new feature is released, many users struggle to understand why, or whether, they should learn how to use it. Instagram Guides are no exception. There are many advantages to beginning to use new features, read on to discover why Guides could be the right choice for you.
One of the biggest reasons you should use Instagram Guides is that it is all about sharing information. Meaning you will seem to have authority on your topic, which will increase brand loyalty and trust.
If you have already built up a loyal fanbase, being able to recommend products, posts, and places is a fantastic way for you to cement your position as a leader and an influencer. These are a great way to get brand opportunities or sponsorships.
Guides can also make way for partnerships. For example, you can partner with someone else who has a similar audience or similar brand and share each other’s posts and Guides which facilitates a fantastic working relationship, authority and expands your target audience. You can never underestimate the power of having good relationships with your competition.
Guides are the best way to create collections of information in an easy-to-understand manner. Guides go beyond simply posting a post. The word Guide itself suggest intellect trust and authority.
Only posts that have been shared to a feed can be included in a Guide. This, therefore, means that including posts in a Guide could rejuvenate and encourage exposure on certain posts.
Sharing posts from other users and creating compilations on a certain topic or theme is a great way to insert yourself into a market in the industry. It can show that you are relevant and setting trends.
Additionally, it is also a feature that not everyone is using, which means you have the opportunity to get ahead of the curve and create Guides that are creative and unique without as much competition, as there are in other areas.
It is also worth noting that Instagram often rewards users for using its new features; meaning that the algorithms could work in your favor and your content could be pushed to more users.
To conclude, using Guides could be the best decision you make for your business and your brand. There are a plethora of reasons, but, ultimately, you just need to see the advantages of including such content in your strategy.
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