Objectives
Aim to become visible in Google with use of digital government grant. Contracted for initial project and 6 months work.
The Strategy
There were a number of aims:
- Focussing the keywords on the right ones.
- Setting up the Google My Business and helping them to move up in that area.
- Website mobile responsiveness was put in place during the process and suggestions were made for improvements.
- Localised pages were added to the website.
- A strategic blog plan was organised and the first couple of blogs were put in place.
Results
First win – 500% increase in monthly impressions in the first month.
%
Search Traffic
%
Conversion Rate
Top 5 Keywords
%
Online Leads
Paul said this …
Paul Smith
Owner, Bluestar Cleaning
