When it comes down to it the whole aim for SEO, search engine optimization, is to rise to the top of search engines so that you get traffic to your website (with the end goal of converting those visits to sales). As more shopping and decisions are made on the internet this marketing traffic area has grown in importance. And yet, so many people consider SEO some sort of black box that they hand over to a third party agency to manage, and then wonder why they are not getting the results they would like.
SEO strategy is a planned approach implementing the best search engine optimization steps which helps search engines to promote your website as the answer for the user's search intent.
Now of course, as an SEO specialist I'm not saying that you don't need someone to follow through with implementing the strategy, and assisting you with that process, but you do need to be involved in forming the strategy. Or if you do...
A new feature is rolling out in Canva - scheduling on their content planner for publishing on facebook pages and groups, LinkedIn, Twitter, Slack, Tumblr and Pinterest. You need Canva Pro, if you don't have it here is the link https://canva.pxf.io/1ddxm . Want to know the details then watch my video at https://youtu.be/Hc_YTTxlyx4
Many small businesses start off with a Facebook or Instagram profile and their business takes off, and then the question becomes "Do I need a website still?" I've explained my reasons for having a website at https://www.womensnetwork.com.au/10-compelling-reasons-why-you-should-have-a-website-for-your-business/
But just as importantly there can be some problems with only having a social media presence and I discuss this on my latest blog on Women's Network Australia's blog at https://www.womensnetwork.com.au/i-am-on-social-media-does-my-business-still-need-a-website/
Need a hand setting one up then just contact me at [email protected]
Starting a business and trying to decide if you need a website? I explain the reasons why I believe websites are valuable and necessary for small businesses in my guest blog on Women's Network Australia at https://www.womensnetwork.com.au/10-compelling-reasons-why-you-should-have-a-website-for-your-business/.
I've added a video on my Youtube channel where I discuss your website and hosting options that are available for new businesses or startups, you can access it here.
Every small business in 2020 should have a website but when you are just starting out, how do you set one up, which option do you choose, which is the best option for you? There are 3 main option and it just depends upon your situation - whether you have time or money as to which option is best for you. In this video I explain the parts you need to get a website going in easy understandable terms.
If signing up with a hosting provider then I recommend you buy your domain through them as it is just easier and you don't have to transfer to them (see hosting provider links below), but if you are just after a domain name you can purchase them from one of the following providers:
You can find Google's website builder at ...
Many businesses are missing out on a fantastic opportunity by not setting up their free Google my business listing. Stats are showing that only 60% of businesses have set them up. To immediately get above your competitors make sure your Google My Business is set up. If you are not sure why you should set your free listing up, then check out my other blog Why is it advantageous to have a Google My Business Listing.
To get traffic to your site you need to be found in searches and preferably have your Google My Business listing show in the Google 3-pack. It can take a bit of local SEO work to get into that 3 map pack, but you can only do that if you set up your listing first. So let's go through the steps to achieve your listing.
The first step in that is to search and see if your listing already exists. Put your full business name into the search engine and you'll see over on the right side if a Google my business listing shows for...
Many businesses are missing out on a marvellous opportunity by not utilizing their free Google my business listing. Don't be one of them, but why is it such an opportunity? Because it can significantly increase the traffic to your website, and in effect, your business.
Google has created free business listings so that it can successfully source the information for searches when people are searching on Google. As it is a Google directory, of course they are going to highlight them and they do this by showing the top 3 results with a map.
Let's look at the search results page and understand the components in it. The first thing you see up the top is of course, the search area where you type in your text and then you'll get your results.
The first section will be an ad block. This may vary in size, depending upon the number of people that are trying to buy advertising for the keywords that you entered.
The next section you'll see is the Google three...
You understand the importance of having a small business website, but what do you to remember when designing one? These 6 tips should be considered to ensure it brings in the business and traffic that you require.
Most online activities are now being carried out on Mobile devices. In fact, 60% of Google searches are conducted on a mobile device. Google will penalise your website in search rankings if it isn’t mobile-friendly as so many people prefer searching on their phones or tablets at home as well as when they are out and about.
You add instant credibility to your business by having a professional website. In fact surveys show that 94% of prospective customers will leave a website with poor design. Therefore, it is important to make your website’s design look professional so you don’t turn potential customers away.
Ensure you sign up with a good...
Why is website load speed so important to your business and your SEO? Does a fraction of a second matter … well yes it does. I’m going to explain why it matters but consider this statistic as the short answer - half of us do not like to wait 2 seconds for a website to pop up. If you take longer, then bye-bye prospect. So yes, it affects the user experience, your rankings in search engines and eventually your conversions and sales. I’ve seen it happen with one site where we were doing the search engine optimization in Brisbane and it was getting great rankings and then a plugin affected the website page speed and the ranking plummeted.
First impressions are always important and your visitors make an instant judgement about your business. Psychology shows that we consider fast sites to be reliable and professional, we believe the company is more...
One of the questions I get asked a lot is for a small business “should we be investing our budget in SEO or in Google Ads?” It does not seem like a hard question, but the short answer is that you could be doing both and it depends upon your situation.
First let us recap on what they both mean.
SEO, or search engine optimization, is when you put some effort into getting your website to rank in higher positions on search engines, such as Google and Bing. The key to it is to ensure you are using the search words or phrases that other people might be using to find your business. Some people call these your organic search rankings and it doesn’t cost you if someone clicks on your link, however sometimes you need to invest some money into SEO consultants to help you move your website higher on the results page. Primarily you want your webpage to show in the first 10 positions to really be getting good volume...