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Dramatically Improve SEO Strategy in 2022 with Long Tail Keywords

Uncategorized Jan 31, 2022

Dramatically Improve SEO Strategy in 2022 with Long Tail Keywords

Do you want to rank higher in Google? Do you want your website to get more traffic, and convert those visitors into customers? Then it's time for a little SEO (search engine optimization) upgrade. The best way to do that is by introducing long tail keywords into your strategy.

Here's how.

What Are Long tail Keywords?

Long tail keywords are specific, niche-based search phrases that people use when searching for something online. These user-specific searches are targeted towards a very specific set of results, rather than the more general catch all phrases used by searchers to get their initial list of results (known as a head term, head keyword or a short tail keyword).

Generally, long tail keywords are defined as search queries of more than 3 words, while head terms (or short tail keywords) are defined as search queries containing 1 or 2 words.

Why Are Long Tail Keywords So Important?

Before I answer...

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Are Outbound links good for SEO?

Uncategorized Aug 01, 2021

Are Outbound links good for SEO?

Outbound links are one of the many factors that can help optimize your site for searching in Google.  You might already be aware that you want other sites to give you a backlink (an inbound link) to improve your SEO, and to do internal links, but do your know that pointing to high quality sites also helps your search engine rankings?

What are outbound links?

An Outbound link directs your website viewer to a link on another website (not to your own), they are sometimes called external links or authority links.  They can add more information for the topic you are discussing, or cite research. In effect you are creating a backlink for another website.  Note that the term external link can include both an Outbound link and Backlink.

Do Outbound Links Affect SEO?

In a recent study 10 new websites were set up with the same targeted keyword, but 5 of them were also set up with outbound links to high quality sites.  As many other...

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How To Know If Instagram Guides Are Right For You

Uncategorized Jan 16, 2021

Instagram has a multitude of different post types available for its users. Each kind of post has different benefits and can be used in different ways. With the release of the new feature, Instagram Guides, it is more important than ever to ensure that you are using the correct kind of post.

The first kind of post is a standard feed post. This is where users tend to post the majority of their content. It needs to be aesthetically pleasing and match the theme of your brand.

It is also important to remember that Guides can only feature content that has already been posted to an Instagram feed, therefore your feed posts will inform your Guides (and vice versa).

Stories are a semi-permanent post that appears at the top of a user's feed and your profile for 24 hours. They are great for brief updates, check-ins, and posting short-form content.

Stories are the best way to promote your posts, by sharing the post to your story. This will draw your audience’s attention to it.


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How To Promote Your Business Through Instagram Guides

Uncategorized Jan 16, 2021

Three main types of Instagram Guides can be used in different ways to benefit your business. The three main types of Instagram Guides are products, places, and posts.

If you have a physical business with a location-tagged on Instagram, then using the places Guide is perfect. You can use your own posts, or benefit from user-generated content and advertise and capitalize on the recommendations of others to share their posts in your Guide. Posts that include a location geotagged tend to receive a higher level of engagement than ones that do not.

If you have a product that is set up through Instagram shop you can create a Guide that runs the reader through the benefits of the product, or the production process, or anything, really. This is a great way to get recommendations and explain your products in further detail. It may also help people who are shopping for others choose something they think they will like. It also is a great way to explain what is in gift boxes or multi-product...

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The 6 Secrets To The Aesthetics Of Instagram Guides

Uncategorized Jan 16, 2021

When creating Instagram Guides, something that you need to be aware of is making them look aesthetically pleasing for your audience. There is not a huge amount of customization available when you are creating a Guide which means you will need to be creative.

First and foremost, you need to remember that the only photos that can be included in Guides are the ones that are already on Instagram. That means you cannot upload new pictures from your camera they have to have appeared on your feed on Instagram first. Thus, ensuring that the posts on your feed are of high quality will be the best option. 

One thing you need to consider is your cover photo. The cover photo for the Instagram Guide is a 3:4 ratio photo (as opposed to the 1:1 found in most Instagram posts). This is something that you need to be aware of; you cannot upload your own image it needs to come from a post that has been saved, so take the time to ensure that your cover photo is cropped in a way that makes...

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The Art of Knowing How To Back Up A Post With An Instagram Guide

Uncategorized Jan 16, 2021

When you make a regular post on Instagram you are constrained by a certain number of slides and a certain number of characters in the caption. If you try to add a lot of words to your slides, there is a chance they could end up small and unreadable. If you try to say too much in the caption you will have to break and reply in the comments, which is also not ideal.

Your feed posts will inform your Guides, and vice versa.

Stories are limited by only being available on the feed for 24 hours (although you can highlight them on your profile afterward). It is not an ideal way to convey large amounts of information. For large amounts of information, a Guide is better.

Guides are effectively a kind of blog post, but one that is within the Instagram platform. This makes it the perfect way to expand on the information that you're providing in a post, in a clear and informative way for your audience to enjoy.

You can collate all your posts around a certain topic or theme in one Guide making it...

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The Secret To Understanding Instagram Guides

Uncategorized Jan 16, 2021

Guides are the latest feature that Instagram has released to creators. As they are still new, there are a lot of advantages to being some of the first users to start to produce incredible content on this new form of post. There are a few secrets to creating Instagram Guides and they will help you to understand the post form better. 

But first, what are Instagram Guides? Instagram Guides are effectively a short-form blog post or collection of posts centered around a particular idea or theme. They involve sharing posts from your Instagram feed and adding new headings and captions. This allows you to go into more detail than you can in post captions and collate all your posts on a single topic in one easy to find place for the audience.     

When creating Guides, you need to consider your target audience. Think about the kind of content that you already create for them (and how well that content does). Find ways to develop your ideas to become a voice of authority...

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Types Of Instagram Guides And How To Use Them Best

Uncategorized Jan 16, 2021

Instagram has introduced a new way for users to share information and recommendations: “Guides.” There are three main types of Instagram Guides: places, products, and posts. They all have different uses and benefits. As with any new feature, experimentation will be key, but it is important to understand the core elements of the feature first.

To begin, it is important to remember that you do not have to only share your posts. You can add posts that were created by other users. Doing this is a great way to build a community and show your place in the industry. By including your own posts amongst other reputable posts, you are building a stronger brand. Additionally, other creators may feel compelled to share Guides that they are included in which will greater your exposure.

In order to create a “place” Guide, you need to select a place that has a tagged location on Instagram. it is a great way to share information about a business with a physical location. You...

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Top Tips For Creating An Instagram Guide

Uncategorized Jan 16, 2021

When first starting, Instagram Guides it can seem like a challenge to know what kind of Guides you should post. The purpose of Instagram Guides is often to expand on posts that are already on your feed, products you are selling or recommend, and places you want your audiences to know about. This Guide will give you some quick tips for creating effective Instagram Guides.

Use your expertise.

The first tip is to create Guides on things that you are an expert on. Your Guide should remain on brand and in line with your business goals. There is no use in creating random Guides just for the sake of it. The key is to remain on brand!

Use other people’s posts.

This is a great way to increase the amount of content in your Guides without having to create it yourself. You should, of course, request permission, but the expert opinion of others is a great way to supplement your own content.

Promote your Guides.

It is very easy to share your Guides on your story and you should do so at a...

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Top 7 Ways To Promote Your Instagram Guides

Uncategorized Jan 16, 2021

When creating Instagram Guides you may be wondering how best to promote them. As of the time of writing there is not a tab on Instagram dedicated to exploring Guides that have already been created (as there is with the Explore Page, Reels, and IGTV) although there is one planned for future release. Nevertheless, there is still an abundance of ways for you to promote your Guides to your audience.

The first and most obvious way to promote your Guide is to promote is to share your Guide in your Instagram story. Your audience will see the story and click through to your Guide. This is a great method for users who receive good engagement on their stories.

Adding captions to your posts, in particular the recent ones that say something along the lines of “for information on this check out my recent Guide.” Or “find posts like this in my Guide on the topic.” As the posts you include in your Guides link back to the post, it is likely your engagement on those posts...

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