Instagram has a multitude of different post types available for its users. Each kind of post has different benefits and can be used in different ways. With the release of the new feature, Instagram Guides, it is more important than ever to ensure that you are using the correct kind of post.
The first kind of post is a standard feed post. This is where users tend to post the majority of their content. It needs to be aesthetically pleasing and match the theme of your brand.
It is also important to remember that Guides can only feature content that has already been posted to an Instagram feed, therefore your feed posts will inform your Guides (and vice versa).
Stories are a semi-permanent post that appears at the top of a user's feed and your profile for 24 hours. They are great for brief updates, check-ins, and posting short-form content.
Stories are the best way to promote your posts, by sharing the post to your story. This will draw your audience’s attention to it.
Three main types of Instagram Guides can be used in different ways to benefit your business. The three main types of Instagram Guides are products, places, and posts.
If you have a physical business with a location-tagged on Instagram, then using the places Guide is perfect. You can use your own posts, or benefit from user-generated content and advertise and capitalize on the recommendations of others to share their posts in your Guide. Posts that include a location geotagged tend to receive a higher level of engagement than ones that do not.
If you have a product that is set up through Instagram shop you can create a Guide that runs the reader through the benefits of the product, or the production process, or anything, really. This is a great way to get recommendations and explain your products in further detail. It may also help people who are shopping for others choose something they think they will like. It also is a great way to explain what is in gift boxes or multi-product...
When creating Instagram Guides, something that you need to be aware of is making them look aesthetically pleasing for your audience. There is not a huge amount of customization available when you are creating a Guide which means you will need to be creative.
First and foremost, you need to remember that the only photos that can be included in Guides are the ones that are already on Instagram. That means you cannot upload new pictures from your camera they have to have appeared on your feed on Instagram first. Thus, ensuring that the posts on your feed are of high quality will be the best option.
One thing you need to consider is your cover photo. The cover photo for the Instagram Guide is a 3:4 ratio photo (as opposed to the 1:1 found in most Instagram posts). This is something that you need to be aware of; you cannot upload your own image it needs to come from a post that has been saved, so take the time to ensure that your cover photo is cropped in a way that makes...
When you make a regular post on Instagram you are constrained by a certain number of slides and a certain number of characters in the caption. If you try to add a lot of words to your slides, there is a chance they could end up small and unreadable. If you try to say too much in the caption you will have to break and reply in the comments, which is also not ideal.
Your feed posts will inform your Guides, and vice versa.
Stories are limited by only being available on the feed for 24 hours (although you can highlight them on your profile afterward). It is not an ideal way to convey large amounts of information. For large amounts of information, a Guide is better.
Guides are effectively a kind of blog post, but one that is within the Instagram platform. This makes it the perfect way to expand on the information that you're providing in a post, in a clear and informative way for your audience to enjoy.
You can collate all your posts around a certain topic or theme in one Guide making it...
Guides are the latest feature that Instagram has released to creators. As they are still new, there are a lot of advantages to being some of the first users to start to produce incredible content on this new form of post. There are a few secrets to creating Instagram Guides and they will help you to understand the post form better.
But first, what are Instagram Guides? Instagram Guides are effectively a short-form blog post or collection of posts centered around a particular idea or theme. They involve sharing posts from your Instagram feed and adding new headings and captions. This allows you to go into more detail than you can in post captions and collate all your posts on a single topic in one easy to find place for the audience.
When creating Guides, you need to consider your target audience. Think about the kind of content that you already create for them (and how well that content does). Find ways to develop your ideas to become a voice of authority...
Instagram has introduced a new way for users to share information and recommendations: “Guides.” There are three main types of Instagram Guides: places, products, and posts. They all have different uses and benefits. As with any new feature, experimentation will be key, but it is important to understand the core elements of the feature first.
To begin, it is important to remember that you do not have to only share your posts. You can add posts that were created by other users. Doing this is a great way to build a community and show your place in the industry. By including your own posts amongst other reputable posts, you are building a stronger brand. Additionally, other creators may feel compelled to share Guides that they are included in which will greater your exposure.
In order to create a “place” Guide, you need to select a place that has a tagged location on Instagram. it is a great way to share information about a business with a physical location. You...
When first starting, Instagram Guides it can seem like a challenge to know what kind of Guides you should post. The purpose of Instagram Guides is often to expand on posts that are already on your feed, products you are selling or recommend, and places you want your audiences to know about. This Guide will give you some quick tips for creating effective Instagram Guides.
Use your expertise.
The first tip is to create Guides on things that you are an expert on. Your Guide should remain on brand and in line with your business goals. There is no use in creating random Guides just for the sake of it. The key is to remain on brand!
Use other people’s posts.
This is a great way to increase the amount of content in your Guides without having to create it yourself. You should, of course, request permission, but the expert opinion of others is a great way to supplement your own content.
Promote your Guides.
It is very easy to share your Guides on your story and you should do so at a...
When creating Instagram Guides you may be wondering how best to promote them. As of the time of writing there is not a tab on Instagram dedicated to exploring Guides that have already been created (as there is with the Explore Page, Reels, and IGTV) although there is one planned for future release. Nevertheless, there is still an abundance of ways for you to promote your Guides to your audience.
The first and most obvious way to promote your Guide is to promote is to share your Guide in your Instagram story. Your audience will see the story and click through to your Guide. This is a great method for users who receive good engagement on their stories.
Adding captions to your posts, in particular the recent ones that say something along the lines of “for information on this check out my recent Guide.” Or “find posts like this in my Guide on the topic.” As the posts you include in your Guides link back to the post, it is likely your engagement on those posts...
When a new feature is released, many users struggle to understand why, or whether, they should learn how to use it. Instagram Guides are no exception. There are many advantages to beginning to use new features, read on to discover why Guides could be the right choice for you.
One of the biggest reasons you should use Instagram Guides is that it is all about sharing information. Meaning you will seem to have authority on your topic, which will increase brand loyalty and trust.
If you have already built up a loyal fanbase, being able to recommend products, posts, and places is a fantastic way for you to cement your position as a leader and an influencer. These are a great way to get brand opportunities or sponsorships.
Guides can also make way for partnerships. For example, you can partner with someone else who has a similar audience or similar brand and share each other’s posts and Guides which facilitates a fantastic working relationship, authority and expands your...
One of the most essential parts of posting on Instagram is the engagement your content brings. Your engagement can often be seen as a proxy measurement for how valuable your content is. The higher your engagement, the better.
One element, that kind of goes without saying, is making sure that your content is high quality and appropriate for your target audience. Curating your content so that it appeals to your target audience and meets your business aims is the most effective method. Then, when a new user discovers your content, they can see exactly what you are about, what they can expect from you, and what they will gain from following you.
Given that your Guides include posts from your feed, your posts will need to be relevant to your Guides. Chances are, users will click through from your Guide to the original post, boosting engagement there. The posts you include in Guides will receive more engagement than ones that are not included.
Guides should include content from other...