Confidently create a converting Facebook Ad Campaign
within 60 days
without grappling with the "I don't know where to start" feeling, or the nightmarish concept of losing your hard earned cash, or wasting your oh so precious time.
If you’re a small business owner, partner or manager looking to increase your profit while extending your prospects outside your current customer community then you already know that…. you need to learn or improve your usage of Facebook Ads
There is no need for me to be a broken record and convince you of something you know you need to do. After all you probably already KNOW that Facebook Ads are the most cost effective form of advertising, and have huge potential reach. Of course it is the method of advertising you need to put in place. Social media is continually highlighted as the place to grow your business but getting that organic reach through normal posts can be very hard, seemingly endless work.
HERE'S WHAT YOU
MIGHT NOT KNOW
When you run your own successful Facebook Ad campaigns you can:
-
Understand your customers more
Once you are running focussed ad campaigns you generate clearer understanding of what your customers want, or don't want, and can target your inventory and services accordingly. Saving you from holding stock that isn't wanted. -
Build Trust in your Prospects
You will be seen as the provider that they trust and want to buy from in the future. Even if they don't buy from you initially, you have created a customer for the future. -
Retargeting Potentially Interested Prospects
We all know that we get distracted in many ways, or might be hesitant about buying a product or service at the time that we get served an Ad. With Facebook Ads you can capture who showed some interest and retarget them again with another Ad to get them over the line. -
Generate Consistent Long Term Results
Once you get effective ad campaigns that you know are generating the metrics, quality leads, and results you want, then you can repeat those ads forever. Simply monitoring and tweaking them along the way.
Even though the reasons to pursue Facebook Ads are obvious, the path to doing it successfully is anything but
Want to create a Profit Making Facebook Ad Campaign?
But where on earth do I start?
Awesome! You want to start a successful ad campaign but after finally finding the Ad manager it keeps asking you what type of objective is right for this ad - "selling" you quietly mumble. You feel like you're finished but there are all these sections - Ads, Ad sets, Campaigns and you are not even sure you have everything filled out properly. Sometimes you resort to just boosting a post because it is easy but you keep hearing that it isn't what you should be doing, but you don't know why. And then you suddenly get a bill for more money than you expected. And why are you not getting any sales from this ad? Do you find out that it hasn't been actually displaying because Facebook rejected or disabled it. Or it is costing enough money, it showed a large audience when you set it up but still either no one likes it, or they just aren't buying your products or services. You start to believe that Facebook Ads just aren't effective, but then apparently so many other businesses are getting results with them.
This is why most small business owners abandon Facebook Ads. Without a clear step by step guide most small business owners get lost, they fall victim to paralyzing tech hangups, or they get poor results. Already busy with clients to serve, a full load but needing those extra clients to grow the business and add more staff to carry the load, you can't afford to veer off this course. Therefore building a Facebook ad campaign is one of the few things you need to get right the first time. The experts make it sound so easy but you need it laid out in a straightforward path, so that when you get the time to follow it you get to the end of the path with the results you need.
Luckily for you there are actually very few people doing it right. Either they have failed in their ad creation or are following the easy detour - the ineffective boosting path. Which means even if you are late to the party there is still a golden opportunity to find your prospects and convert them into solid profits. That is, if you can avoid the same deadly mistakes with Facebook Ads that your competitors are making.
The Top 3 Reasons Why Most Facebook Ad Fail
(and how to guarantee yours won't!)
Reason 1
Selling To a Cold Audience
You are trying to expand your customer base, selling to people that haven't heard of you ever before. But so many companies create a single ad to those people expecting them to instantly buy their products or services. In fact, so many courses out in the market are just about teaching you how to create a single Facebook Ad, and that is setting you up to fail from the start. As with human nature we tend to buy more from people that we know, like or trust. And with that one ad you are not inspiring any of that. You are selling to a cold audience and not warming them up in any way.
Instead you need to do a thought out series of ads, a campaign, where you build the know, like and trust with these potential customers and then send them an offer which will be much more likely to get a sale.
Reason 2
Not Capturing Attention
A person's Facebook newsfeed has over 1500 stories battling at anytime to be in their newsfeed. You've just paid to get into their newsfeed but then that money can be completely down the drain, if they swipe past your ad.
You need to BE NOTICED and grab the person's attention. There are a variety of ways to do it and one of the most powerful is video. However, so many people are scared or unsure how to create a video and are missing out on this opportunity. And it actually isn't hard, if you know a couple of tricks and utilize some standard layouts.
Reason 3
Not Being Clear on the Goal Objective
If asked most people who have tried Facebook Ads might say they are unsuccessful but they don't really know if they were or not. Their end goal of lots of clients might not have been achieved but that might not even be what the objective the goal was set up to achieve. If you don't set clear goals - you never achieve them. Many a time, I've seen ads set up with an objective of Traffic, which means the goal should be getting lots of people to their website. But really the small business owners goal was getting people to buy the products on that webpage, so they should have been set up as a conversion ad. The ad might have achieved the goal but it was a failure in the small business owner's mind. Facebook's algorithm try to achieve the objective set out, and if you get that wrong then you won't get the results you are after.
Shh...I'm going to let you in on a little secret
Even though Facebook Ads are available to every business , two businesses could be paying completely different amounts to get the same results. Although it is easy to get into creating ads (some people just boost a post), if you don't create an effective campaign you are just throwing money down the drain.
As long as you can avoid the biggest blunders that sink most business owners, then the path is clear for you to become a successful Facebook marketer. A campaign that will help you grow your business, bring in more revenue, and give you more time back in your day.
The key ingredient to all of this is to create a campaign that converts.
And with your permission, that's what I'd LOVE to show you how to create.
Introducing
Bang for your Facebook Ad Buck Course
Confidently create converting Facebook Ad campaigns
I've been there, just like you I'm a small business owner, trying to scale my business and bring in more prospects. I didn't have the thousands of dollars to work with an Ad agency and get just one ad out. But luckily with my 20 years experience in the Tech industry - social media, videos and setting up Facebook Ads didn't phase me. I set about testing Facebook Ads and researching how I could improve my own ads. Achieving low cost, effective ads in the process with cost per result under the averages. But it make me think, after working it all out, how difficult it must be for an already overworked small business owner, especially if software wasn't their strong point.
It became my mission to simplify software and social media for small businesses. I want YOU to be able to achieve this as well. I'd invested thousands of hours and my own dollars into working out a framework, so now you don't need to do that ... instead just follow my course.
From my experiences and further research and testing I devised a framework, not only to make it a simple path but also to utilise all the most cost effective yet powerful feature in Facebook Ads. Because just like anyone else in small business I don't want to waste my hard earned money.
One of my lightbulb moments was realising a one-off ad on Facebook doesn't do very well because you are selling to a cold audience. So my framework is a full campaign, building your like, know and trust factors so that the leads you get are ready to buy.
I know that some of you may have even tried a Facebook Ad course before and may have been overwhelmed. But in this course I step you through the process and the tech as you need to know about it, at a simple clear tempo.
Bang for your Facebook Ad Buck Course is the ONLY program of its kind that…
1. Walks you through Facebook Ad Configuration
2. Provides a Step by Step Framework delivered over 8 weeks
3. Focusses on not just 1 ad, a whole Ad Campaign moving leads through to be ready for your offer
4. Walks you through image and video production
5. Includes the Bang for your Buck Funnel Strategy with the right objective at the right time
So if you’re ready to finally do create converting ads while avoiding overwhelm
Here's how we'll help you get there:
Module 1
Prepare for Success
The 3 P's of success are preparation, preparation, preparation. In this module we will walk through setting up your Facebook configuration. And then delve into what makes your business unique, focus in on to whom you will be marketing, and what your key messages will be
Module Highlights:
- Facebook Business Manager Setup
- Facebook Ad Manager Setup
- Facebook Pixel Setup
- Bang for your Buck Funnel Strategy
Module 2
Beginning Awareness
Building brand awareness is very important to the whole sales process. You will be introduced to the Ready Set Action Video Framework and how to create your images.
Module Highlights:
- Create your 1st Ad
- Ready Set Action Framework
- The importance of the first 3 seconds
Module 3
Raising Benefits and Overcoming Objections
As you continue to lead the client down the awareness path, in this module you will change their mindset towards buying your product or service.
Module Highlights:
- Power Hitting Words
- Creating a Custom Audience
- Your Second Ad
Module 4
Reinforce Social Proof with Testimonials
Prospects will be more inclined to buy from a company if they see proof that others believe in it, so get ready for testimonials.
Module Highlights:
- Video Tips for being in Front of the camera
- Editing your Video
- What makes a perfect testimonial
- Your Third Ad
Module 5
Building Trust with Reciprocity
We continue the persuasive techniques to selling with reciprocity - the sense of needing to give back when you have received something.
Module Highlights:
- Getting Lead's Emails
- Creating a Freebie / Lead Magnet
- Setting up your first Consideration Ad
Module 6
Adding Value to Help with Decision Making
At this point a client might be still on the fence about you and your products, so we give them all the information they need to remove the indecision.
Module Highlights:
- Comparison Information
- Checking into your previous ads
- Setting up your 5th Ad
Module 7
Creating Ads that Sell
As you've walked your clients through getting to know, like and trust you they are now in the perfect position for you to give them an offer.
Module Highlights:
- Calls to Action for Conversion
- Persuasive techniques for converting to sales
- Your first Converting Ad setup
Module 8
Continual Selling into the Future
In this module we set up your final ad but focus more on how to troubleshoot your ads. So that you tweak your ads so that they are continually bringing in leads. In doing that I'll take you through my Metric Maintenance Program. Showing you how to navigate and pull out the most important metrics in the Facebook Analytics.
Module Highlights:
- Troubleshooting Ad Guide
- Metric Maintenance Program
- Setting up your final ad
The Fizzle Guarantee
I'm confident that you will get value from the course, and I'm so confident that I am very happy to offer a 30 days money back guarantee.
By that stage you should have had ads running in the awareness phase and have worked through your messaging. In the event that you decide your purchase was not the right decision, within 30 days of the first module being released, contact me at [email protected]. To qualify for a refund you must submit proof that you did the work in the course with your request.
Please see the Terms page for more details.
Here’s what you’re getting when you enroll today:
Bang for your Facebook Ad Buck Course - $1,997 Value
- The Alternate Boost Method Training - $197 Value
- Private Members Only Facebook Group - $297 Value
- Bi-weekly Live Q&A Sessions - $997 Value
Total Value: $3,488
When you add it all up, that’s a value of $3,488
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
6 Monthly Payments of
$97
OR
Pay Upfront
1 Upfront Payment of
$497
Frequently Asked Questions
What our most successful students asked before joining Bang for your Facebook Ad Buck Course
How can you not? The results you are going to get from your ads being out there and bringing in more customers will lead to you having more staff, and more time available. But the beauty of the online course is that you can fit it into your schedule when it suits you. The course will be delivered out to you over an 8 week schedule but don't worry you can take longer if you need to spread it out to fit into your timetable.
Not a problem! I'll be guiding you through cheatsheets and templates so you don't have to be too creative to get your ads up. What you have to know is your business. And don't panic about videos, I know that is a big fear for some people, but once again I walk you through it with the easiest tools.
One-off ads can work but a campaign will be more successful. Think about it, if you see an ad from someone you've never heard of will you buy? We also need to see an ad or variation 3 times to move to purchase.
I'm not going to teach you everything about the Facebook Ad Manager, just the 20% that will make the 80% difference to you. I'm guiding you through a process that works and teaching you the bits you need to know so that you can confidently be setting up ads. If at the end of the 30 days you feel that the decision to purchase wasn't right then you can get your money back with my Fizzle guarantee.
Every small business owner has to consider expenses carefully, I get that. With the modules, videos, PDFs, cheat sheets it is definitely worth the cost. And think about the return you could be making if your Facebook Ads are successful. But I understand sometimes every penny counts and cashflow can sometimes be tight. That's why I have put in the 6 month payment plan to ease the burden for those cash-strapped business owners, making it less than $100 coming out of your budget each month.
This is an 8 week course. You should receive access to the course area within 1 day after your purchase. There are some initial welcome videos available and the modules will start being delivered on a weekly schedule starting Monday 3rd Feb at 7am AEST.
If at the end of the 30 days you feel that the decision to purchase wasn't right then you can get your money back with my Fizzle guarantee. See the details in the Terms page.
Here’s what you’re getting when you enroll today:
Bang for your Facebook Ad Buck Course - $1,997 Value
- The Alternate Boost Method Training - $197 Value
- Private Members Only Facebook Group - $297 Value
- Bi-weekly Live Q&A Sessions - $997 Value
Total Value: $3,488
When you add it all up, that’s a value of $3,488
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
6 Monthly Payments of
$97
OR
Pay Upfront
1 Upfront Payment of
$497
Bang for your Facebook Ad Buck Course is PERFECT for you if…
- You are just starting out with Facebook Ads ... and don't know how to start
- You've been running Facebook Ads but haven't been getting the results you want
- You want your Facebook Ads to stand out in the crowd and get attention
- You are willing to put in a couple of hours a week to start getting more people in through your doors
- You are overwhelmed with the Facebook Ad Manager or the Analytics but need to be getting new leads
- Are excited about getting a Facebook Ad video ad actually running
- Want to learn which metrics you should be looking at and improving
If you said “yes” to at least 4 of the above, I can’t wait to meet you inside Bang for your Facebook Ad Buck Course
Here’s what you’re getting when you enroll today:
Bang for your Facebook Ad Buck Course - $1,997 Value
- The Alternate Boost Method Training - $197 Value
- Private Members Only Facebook Group - $297 Value
- Bi-weekly Live Q&A Sessions - $997 Value
Total Value: $3,488
When you add it all up, that’s a value of $3,488
But when you enroll today, you’ll get access to everything for just:
Payment Monthly
6 Monthly Payments of
$97
OR
Payment Upfront
1 Upfront Payment of
